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Get involved with Challenge 22!

What are they all about?

If you have been vegan for over 6 months, have patience and empathy for new vegans and the motivation to help make the vegan population grow, you’re exactly what Challange 22 is looking for! Join their mentoring program by hitting the "Volunteer" button below.

Challenge 22 offers participants a free, supportive online framework for trying veganism for 22 days. More than 300K people from all over the world have participated in the project since its launch in March 2014. While similar programs around the world are based on vegan starter-kits and email guides, Challenge 22 is an interactive program that offers a unique combination of group support and personal mentoring.

What type of activism do they do?

First, Each mentee joins a secret Facebook group, which enables participants to share their experience and learn from each other. The group is mentored by experienced vegan volunteers – culinary experts, parents, students and longtime vegans. In addition to the group support, mentees can be assigned a personal mentor, for the space to share and ask privately. The program features experienced dietitians, who are happy to give nutritional advice. In addition, each day participants receive a small task. By the end of the Challenge, mentees are equipped with nutritional information, cooking tips and recipes that enable them to maintain a healthy, tasty vegan lifestyle.

It all happens in a very joyful and supportive atmosphere – people upload pictures of their dishes, share recipes and cooking tips, talk about their daily experience, and all in all, live a great adventure together with other people in the same spirit.


How do I get involved?

To start volunteering with Challenge 22, click a button below!


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  • 1
    Always ask for vegan options when you're eating out, walking by a restaurant, store, or bar. Even if you already know that they don't have vegan options, asking creates a demand for it.
  • 2
    Buy vegan-friendly stickers and place them on walls, lamp poles, & other public areas. You can also attach QR code stickers on meat products. Please respect local laws! Find stickers
  • 3
    Move bookstore cookbooks so that plant-friendly recipes have more exposure near meat-based recipe books. Please be respectful and ask these stores first if you can rearrange them!
  • 4
    Update your social media profile descriptions or website with a link to a vegan youtube video! Use a goo.gl link to track clicks and stats. We recommend Gary or Earthling Ed's speech!
  • 5
    Print vegan-friendly flyers and pamphlets for people's mailboxes, or under their doors! Hand them out to people, leave them at libraries, colleges, supermarkets, or hang them in public places! Print or order resources by clicking here.
  • 6
    Contact stores around you and ask them to carry more vegan / plant-based / dairy-free items! It creates demand, and it only takes a few seconds to google your local store's website and email address! Example
  • 7
    Host potlucks / vegan meals by inviting friends and family over and cooking for them! Show them how good plant-based meats, milks and desserts actually are!
  • 8
    Leave positive Yelp reviews at restaurants that offered vegan options and give feedback to restaurants that you'd like to see more plant-based options! Examples.
  • 9
    Wear vegan shirts / clothes and other items! By wearing vegan-friendly messages on your clothes you help normalize veganism and hopefully plant a few seeds in people around you!
  • 10
    Tweet or email celebrities that you look up to, whether they play music, star in movies, write books, respectfully ask them to consider looking into Veganism! Examples here.
  • 11
    Donate to sanctuaries or organizations that could really use the funding! You could even sponsor an Animal at a sanctuary; your money is sorely needed. Donation list.
  • 12
    Use your creative skillsets and create various forms of art like songs, poems, stories, drawings, and so on, to spread the message of going vegan!
  • 13
    Set up a free public booth somewhere and give out small sample cups of plant-based milks to show people how good they are, and where to buy them from! Hand out pamphlets with information.
  • 14
    Ask your family to donate towards vegan organizations or sanctuaries in place of getting you birthday, wedding or christmas gifts! Plant some seeds in their mind! Donate list.
  • 15
    Perform chalk activism on public streets to spread information, facts and more - legally. Make sure the chalk is vegan (Crayola isn’t vegan)!
  • 16
    Change your WiFi network name to link directly to a free documentary! You can do "WATCHDOMINION.COM" or a similar link, it's a quick and easy thing to do! Screenshot.
  • 17
    Post content on reddit.com that's relevant to the community without directly pushing an agenda. Click here for a full guide on how to contribute there!
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