Get involved with: Mercy For Animals
What are they all about?Mercy For Animals exists to end the greatest cause of suffering on the planet: the exploitation of animals for food, in particular, industrial animal agriculture, aquaculture, and fishing.
These forms of food production cause egregious animal suffering and have detrimental effects on the planet and people.
MFA is dedicated to eradicating this cruel food system and replacing it with one that is not just kind to animals but essential for the future of our planet and all who share it.
What type of activism do they do?Mercy For Animals engages in a variety of farmed animal advocacy programs, often involving filming or promoting footage from their undercover investigations of factory farms. They promote investigation footage primarily through the media and online campaigns. MFA also engages in legal work and corporate campaigns on behalf of animals, and they conduct grassroots outreach designed to change individuals’ attitudes and behavior towards farmed animals.
Over the past few years, MFA has developed strong online outreach programs in the U.S. and internationally. They report that, in the first eight months of 2016, their pro-veg web pages have been viewed approximately 29.8 million times and their social media content has been shared approximately 3.8 million times. They’ve distributed Vegetarian Starter Guides both digitally and in print, and have convinced almost 1 million individuals to pledge to go vegetarian. In addition to individual outreach, MFA has successfully conducted corporate outreach. In the first eight months of 2016 they’ve achieved, on their own or in conjunction with other groups, approximately 58 corporate policy changes. They’ve helped convince corporations to stop producing or using eggs from caged hens and to prohibit the slaughtering of broiler chickens while conscious.